Things that Must Be in Blog Business
Blog is not the monopoly of a young boy who wants to pour his idea, or the online business consumers who want to capture as much as possible to compete in order to appear on the first page of search engines. Blogs can be used for pilot efforts for a more constructive purpose in the long term business. Unfortunately many business owners do not understand the pioneering significance of blogs in helping the development of their business. In addition, they have not found how the style of writing in the blog, what topics should be lifted so much visited, and so on.
If you are one of many pioneering business owners who have not realized the importance of the blog, now is the time you change that assumption Mark Suster, an entrepreneur who focuses on venture capital, explained several reasons why a pioneering effort should write a blog.
Various terms of benefit
One trend that never runs out is the spirit of sharing goodness. In the world of blogs, people compete with each other to provide information that has value to the reader. The best blogs are blogs that could present the most valuable information quickly on its website. However, do not worry as much as you give, the more you will receive.
Build interaction with customers
By writing a blog, will awaken a two-way communication. Imagine you create a status on social networks like Facebook or Twitter, like that blog. All can be commented, adding, justify, or argue about the topic of writing that you have created. The only difference is post (blog content) in a blog longer and more detailed than the status on Facebook or Twitter. It became a challenge, especially for those who are less familiar ideas in written form.
However, do not worry. If you find it difficult to pour ideas in written form, you can find alternatives that better fit your personality. If you like taking pictures, maybe you can provide content in the form of photographs that can be given a little explanation. If you like talking, try to do podcasting. Podcasting is basically writing a blog but in the form audio format (usually mp3) that can be downloaded for free and listened to people in a variety of compatible devices. Like a combined audio and visual? Suguhkan video content in your business blog. Visitors will be able to have a clear image of what business you have. In short, you can do blogging without having to be glued to the paper format. Be creative! This is what distinguishes a blog from a rigid corporate website.
Form the audience
By having a blog, your efforts will have its own audience. If you can generate ideas that are original and truly solve the problems they face, this audience would automatically consider you as an authority, an experienced practitioner or expert and his opinion should be used as a reference. Your business is automatically also be interested. Your product will be affected positively by the authority derived from blog visitors. Loyal audience that could eventually turn into loyal customers.
Communicating the vision
Your efforts are still new and blogs can be used as a tool for delivering business vision to as many people. Not only to deliver a conventional manner, but also in many ways more enjoyable for visitors or potential customers. People would rather read a blog that uses a variety of language-friendly and familiar as casual conversation of friends to a variety of friends than the official language used in documents. Vision will be better conveyed by using knowledge of the characters and the reader favorite.
Affect the industry
Industry in which you pioneering effort to move may be affected by the opinions expressed in the blog. Of course this opinion have not any opinion but the basics are clear and reasonable based on experience, observation and so on. And as said earlier, a significant influence in the field of business can be built one of the blog that contains thoughts and ideas that are second to none.
Selling a product or service
Not a new thing anymore that blogs can serve as an effective marketing tool. However, not everyone can sell more in their blogs. Caution is needed because most people stuck to promote too much in it. Back to the first point, you can draw a profit if you have something useful to share with others. Put yourself as a visitor to your blog. Are you happy if bombarded with content pitched urged to buy products or use the services? To prevent the escape of your blog, give useful content, such as publishing content that is relevant to their needs, enabling two-way communication (for reader comments), and so on. If you explain how important the product or service in making their lives better, their chances to use your product or service will be bigger.
Quite simply, you simply write about the industry that your field of business now. Example Mint.com. In the early days, they aim to create a site that accommodate their customers. Now they become the leader in terms of ideas and has a beautiful design products. They make inbound links on topics that attract more visitors to their sites. Please type in "personal financial management" in Google and you can find Mint.com on the first page.
Another thing that should be considered when writing a blog for the business segment of the pilot is found that you can make the target. Choose carefully about anyone who is most likely to buy your product or service. Then create a blog with useful content for those with a style they like. (* / Akhlis)
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