Finding Consumers in Social Networking

Finding Consumers in Social Networking
Social networking can be a marketing tool at no cost the most effective. However, this convenience does not come just like that. To be able to make social networking as an effective tool in helping the development of our business, it needs an effective strategy, a relatively long time, and energy is not small.

What sort of things you can do to attract more potential customers out there? Following exposure to tips from Jeffrey Carr, a marketing professor at New York University as summarized from Entrepreneur.com, about how to get more customers through social networking.

Tip 1: Be patient
Carr highlighted the fact that many people still opinion that the building's name and reputation in social networks is an easy matter and can be done in no time. It's not as simple as typing a few words for updates, then automatically your name will be known to many people, and reap many customers or new relationships.

Actually, Carr continued, take a relatively long and sustained effort to build credibility in cyberspace. You have to dedicate time and little by little each day in order to appear and is known to more people. If you use Twitter, then Carr suggested to have a blog or a site as a landing page. This landing page serves as a 'home' for all our business activities in cyberspace because it usually has a limited social network to be able to load our activities. Else if you focus to Facebook. You must determine how much time and frequency to be able to update the status or interact with the visitors of your Facebook page.

Tip 2: Give the benefit
In building a name and credibility on social networks to attract consumers, are also required value / benefits to be offered to visitors. Provide useful free content, that form of information or messages that are useful for people who read. Good on Twitter, Facebook, or blog, you provide content that has benefit for visitors who read the site.

The next issue that should be a concern for small and medium businesses that want to use the social networks effectively is how to package the information that is useful to look as attractive as possible for visitors.

Tip 3: Be selective
In the wilderness of social networking, people often experience disorientation. They are less recognize the characteristics of each social networking service and blindly bombard with information that actually is less beneficial to users of social networking. We can take examples such as Facebook and LinkedIn.

Both of them, even though the same social networking service, has a different target audience. Facebook is more targeted to young people who like to interact, while LinkedIn is more lead to the professionals who want to expand business networks.

According techcrunch.com, social networking is also known dominance in each different territory. Friendster still dominates in the Philippines. Orkut has a loyal user base in India and Brazil. Hi5.com popular in Latin America, except Brazil. Facebook dominates Australia, Indonesia, North America (U.S. and Canada), part of South America. While China is becoming the center of the dominance of QQ. MySpace is still entrenched in the U.S.. Internet users in South Korea's Cyworld like social networking. In Central Asia, the number of users is very high Maktoob. And the Japanese swarmed by Mixi users. For this reason, you must be smart to choose, and not just using social networking social networks without knowing which ones to 'nest' the gathering of your potential customers. (* / Akhlis)

Posted in: Social Networking