Paris Search engine optimization

Paris Search engine optimization

This is a comprehensive guide that explains how to SEO your website. This tutorial offers an overview of how to optimize your site’s performance in search engine rankings. From how to set up your site and naming pages to creating conversation across the web, this page offers strategies, tips, and suggestions that can help make your site a success.

SEO is the process of making your website easier for search engines to understand. The goal of SEO is increased ranking for your website, which will result in more traffic.1 Engaging in search engine optimization requires a constantly evolving skill set. This guide contains basic practices that have remained relatively constant over time.

Many people who don’t understand SEO or the goals of SEO consider it to be spam or manipulation. However if implemented within search engine guidelines, the practice is endorsed by Google and other search engines. Good SEO results in pages that are set up in a structured and orderly fashion. The pages will be filled with better information and more valuable content.

What SEO Is Not
SEO is not about manipulating search engines such as Google, Bing or Yahoo.
Search Engine Optimization is about creating clean and detailed web pages that can be easily read by automated robots.
By following a basic set of rules and ensuring that you have the correct information in your source code along with keywords and other detailed information throughout a page, a search engine like Google will be able to easily read and catalog (or index) your page.
How Search Engines Work

Search engines have programs called spiders which visit web pages to determine what the content of your site is, and to find other links to scan at a later date.2

Spiders, or web crawlers, scan the content of web pages.
They send the results of their scan back to an algorithm to be broken down and analyzed.
If the spiders encounter a link to another page or website these links are stored.
Eventually other spiders crawl the linked-to pages.
Therefore, the more links from other websites and pages your website has, the more frequently your website is visited and crawled.
Data Analysis: What Search Engines Look At

Search engines look at a combination of over 200 factors to determine what pages should rank for which queries.3 These factors include :

Information on the web pages (known as on-page factors), such as : Page content
Title heading

Off-site factors also come into play. These factors incorporate : How reputable is the page linking to you
What words are being used to link to you
How long the link to you has existed

It’s the combination of on-site and off-site factors that determine your search engine rankings.
Advantages of Good Site Architecture

Having good site architecture offers benefits beyond aesthetic considerations, including:

Easy Expansion – Because your site is divided into manageable sections it is easy to add new sections and grow in the future.
Easy Navigation – Intermediate and advanced users can manually manipulate the site’s URL to change sections.
Easy Maintenance – Because the website is divided up into manageable sections it is easier to maintain than a site with a flat structure.
Well-Defined Hierarchy – Pages with more generalized information are at the top of the tree. As you navigate deeper into the site, pages present more specialized information.
Good site architecture requires:
A good understanding of your website’s subject matter.
Knowledge of how users are likely to search for information.
You can gain this knowledge through keyword research.



For free quotes on SEO please feel free to contact us on : www.websitedesigners.fr/seo

For Web designing please feel free to contact us on : http://www.websitedesigners.fr/web-design

Website designers in Paris France. Websitedesigners.fr is a company of credible and professional Website Designers. We Websitedesigners.fr are passionate about what we do – we bring more to you than our experience and excellence. We recognize that each client’s requirements are unique, and as a web design company we pride ourselves on attention to detail.

Article from articlesbase.com

Posted in: SEO-Search-Engine-Optimization