Friday 29 July 2011

10 Things Must Be in the Business Sites


10 Things Must Be in the Business Sites
As a small business owner, you should be aware of the importance of a site representative, who is able to provide easy access and comprehensive information for visitors anytime and anywhere. The presence of your small business in the online form will greatly assist further development in various aspects, such as maintaining good relationships with customers, the discovery of business contacts, and so on. In short, having a website is an absolute necessity for small businesses in the digital era as it is now.

With based on the above reasons, for your small-business owners who still do not have a website, now is the time to design your own site. Rent professional services to set up a website and make sure your site contains the following things.

Descriptions are clear and easy to understand about who you are
Someone who accidentally visited your site does not have to do a 'probe' complex only to discover who and what you do. This means you should clearly mention the name and a summary of your products or services on the main page / homepage (homepage).

Tell people that your site is the right place, which so far they have been looking for. A clear picture will soon attract the attention of visitors and encourage them to read the contents of your site longer.

Mastery of the basics of SEO (Search Engine Optimization)
Your site will not deliver maximum results if no one is visiting and reading. To some extent you need to know and master the technique of SEO so your site will be more likely visited by people through search engines.

You do not need to hire the services of an SEO practitioner who uses the tricks of the less pleasant to be ranked first or at least within the first page of search results. Just make sure your site is coded properly. In other words, you must use the appropriate keywords are scattered at several points throughout the text, put some links in a reasonable amount, giving the name of the title page and the URL correctly, and do not miss the use of images and videos as a supporter.

The design and style of a friendly visitor
As I've mentioned Forbes, "The Internet users have very low skills in focusing attention." Visitors to the site usually only read briefly to take a sample of the content in advance when they open a new web page. If they feel they have found the site that they want / give them benefits, they tend to read more slowly overall content and detail. To enhance the user experience to visit your small business website, you must set the content for easier to read quickly.

There are 3 ways of writing text for online content to improve readability with more quickly by visitors:
* For the text into paragraphs shorter. Give a small title making it easier to attract attention.
* Use bullet points in list form
* Give an emphasis on words or phrases important

In essence, the basic colors of simplicity and became a major concern. And always remember to focus on content that is aired, not the other things that are less important that it will confuse and make visitors leave your site.

Address of the site is simple and sensible
In the web world, think of it as simple as possible. Simplicity will allow visitors who do not have much time for thought to digest the information more quickly and efficiently.

Try to choose a domain that is simple and truly reflects your business because the domain plays an important role as a brand. This is what will stick in the memory of consumers. Think and ask "What would I type to find information about this business if I was an Internet user?" By putting yourself in someone else, you will more easily find a website address or email easily typed name (spelling simple).

Polar to choose. Com as your domain because the suffix is ​​the most prevalent and most people remember when typing a website address in the search box. For nonprofits, it is recommended to use the domain. Org as a brand. Keep in mind also that you should avoid using a hyphen (dash) which can be confusing for both Internet users and search engines. For example, if you choose a domain name business-saya.com, you have to explain every talk to people that there is a hyphen between two words. That will not happen if you choose usahasaya.com. In addition to the hyphen, use numbers in domain names should also be avoided.

Site map facilitates navigation
Site map serves to give an overview about the contents and structure of a site. Just like a book, a site map is a list of contents or an index that allows readers to find the content they need. In addition, provide a clear link on pages that are considered important.

Make sure the navigation can be done easily. It is recommended to use the dropdown menu in the navigation so that visitors can see the content under each heading of each page of the site contained.

Contact information is easily found
This may be one of the most crucial points in the business site. Your site should be easier for others to find and contact you. The site is not just a display of information that serves as a display only, but the information board that contains the information needed business. Many small businesses remain small for years because they are less able to develop business contacts and cooperation with other parties. And this is the result of the difficulty of finding and contacting them. Not all site visitors have the patience to explore the level of each page within your site.

Place your contact information at the top left or top right of the homepage. It would be better also to include contact information on each page of the site, whether it's in the foot or the right / left or upper right corner. In essence, place in such a way so that people easily find it.

So what should be contained in the contact information? Give the office address, telephone number or mobile office, fax number, business email, and the standard contact form. Or give a link to your location on Google Maps. And given the increasing use of social networking, it never hurts to make a special account services business across multiple social networking sites are widely used segment of society that becomes your target. In short, be flexible by providing many options to contact you. With more options to reach out to you, will increase the odds that your business known to people and develop later in life.

Customer Testimony
Nothing is less potent method of word of mouth in increasing the popularity and sales of a product or service. Honest words of others help the product or service you are more credible in the eyes of visitors. Customer confidence in your business will increase, this will mainly be of great help lift the name of the new venture sbuah. Such testimony also helped people who were shopping for deciding whether their products or services meet the needs or not. People are always happy to listen to the real experience of others in using a product or service. The testimony also giving consumers a fresh perspective from the consumer point of view.

Quality content that is fresh
For many businesses, the site became the benchmark for a customer's first impression. You want to give site visitors what they need and may give them a reason to come back again.

Make sure the content is presented is original content, well written and has real benefits.

You can also add blogs as an alternative to give the site a fresh feel stiff. The blog also will give the typical personality of a business with a more fluid language.

The call to action
Tell the site visitor to perform an action such as contacting you via email for business cooperation meetings, sign up for the latest updates on your site, follow the latest news on social networking your business, sign up to get the coupon / discount online, or add products to the in a virtual shopping cart (if your site also offers online buying and selling features).

Secure hosting platform
Imagine if your site is hijacked hackers and all the information in it mussed. Of course you do not want this to happen. Prevented by choosing a hosting company a trusted and secure to prevent hackers with bad intentions to penetrate the security of the site. It is also important to maintain the content management system (CMS) is always to-date so that minimize the possibility of impaired hackers.

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